Your next move.
Made clearer.
Buying a car? Building your career? Equipping your dealership? Choose your path below.
Show your leaders
you mean business.
Make the move from the showroom toward the finance office. Build your foundation with The New Era Finance Manager digital playbook.
Sales flashcards & manager toolkit →
Digital playbook. Manual email delivery after payment. Education does not guarantee a promotion, employment or income.
FINANCE
MANAGERASK THE FINANCE GUY
FOUNDER’S EDITION
Illustrative digital playbook cover
Sales Coaching
& Progress
A practical structure for guiding salespeople, building daily habits and reviewing their progress together.
Salesperson Training & Coaching Manual
Included with Automobile Sales Objection Flashcards in the Sales Training Starter Bundle.
Two digital PDFs. One-time purchase. Delivered manually by email after payment. Launch allocation pricing applies; confirm the current price at checkout.
GUIDE.
BUILD PROGRESS.SALESPERSON TRAINING
& COACHING MANUAL
Illustrative digital manual cover
Little customers.
BIG smiles.
Turn waiting time into coloring time. Friendly cars, games and drawing activities for ages 4–8, ready to print for visiting families.
Standard and dealership-branded editions. Unlimited printing at one licensed location.
Discover the coloring book →Digital PDF only. No physical books or crayons shipped.

Understand your deal
before you sign.
Have questions about a vehicle deal? Ask about independent help understanding the price, financing, fees, trade-in and optional products.
Ask about car-buying help →Contact us to confirm the review scope, availability and fee before purchasing. Please do not send sensitive financial information through the form.
Tools for your next level.
Find the right resource for your desk, your team or your next customer conversation.
Don’t Be Basic desk organizer →Explore beginner books →Gift box catalogue →Level Up handbook · coming soon →

The Sales
Desk Organizer
Give your desk a place for the everyday essentials: your phone, business cards and pens.
The original black 3D-printed holder, with a card pocket on the left, a tilted phone stand in the middle and a pen cup on the right. Separate white Don’t Be Basic lettering attached to the front. Designed for your own workspace or as an optional upgrade to a salesperson welcome box.
Fully assembled with the white lettering attached.
Optional personalization: +$10 ($29.99 plus shipping).
Introductory product price. Shipping, any applicable tax, personalization details, phone compatibility and production timing are confirmed by email before payment. Phone, pens and business cards not included. Gift-box upgrade is quoted separately; not included in existing box prices. No payment is taken for this item on the website.

Rendered preview of the assembled print design
Need support for your dealership?
Explore interim F&I coverage, process reviews and team coaching, or try a free sales-training sample.
Explore dealership services →Read the free sales sample →New Era Manager app ↗Refer two. Get yours half price.
Know two people ready to step up to finance? When both complete a full-price $99 purchase of The New Era Finance Manager, you qualify to buy your own copy for $49.50.
- Share this training page with two people.
- Ask each buyer to email their order reference and your name or referral code to askthefinanceguys@gmail.com after purchase.
- Email us to claim your discount. We verify both purchases and arrange your $49.50 purchase manually.
Two different new buyers; each must pay $99 before tax. Purchases must be completed, verified, and not refunded or disputed when the reward is approved. One 50% reward per referrer, for a future personal copy only. No self-referrals, cash payout, retroactive refund, or combination with other offers. Referrals must be identified before the reward is claimed. Referral discounts are reviewed and fulfilled manually; no discount is applied automatically at checkout.
Five objections.
Better next questions.
A practical guide to “just looking,” “best price,” “payment too high,” “think about it” and “talk to my partner.” Learn to listen, clarify and agree on a useful next step.
Keep learning with The Finance Guy
Get the sample link by email and join our free list for occasional training tips and product updates.
Let’s find your next step.
Ask about training, coloring books, a vehicle deal, dealership services or purchase support. Please do not send customer information.